Projects
This project focused on capturing the essence of the Kevin Murphy brand through a photography-driven approach. The task involved photographing selected haircare products and designing a brochure that showcased them in a visually compelling and brand-aligned way.
With a strong emphasis on clean aesthetics and natural lighting, the imagery highlighted the product's premium quality and eco-conscious values. The final brochure combined carefully curated visuals with minimal, elegant layout design — resulting in a sleek and professional promotional piece that reflected Kevin Murphy’s modern, sustainable identity.
Through photography, I aimed to capture a connection between the products and nature, highlighting the brand’s purpose-driven design and eco-conscious values. The visual direction focused on soft, natural lighting, organic textures, and clean compositions to reflect the purity and premium quality of the Kevin Murphy range. By integrating elements like plants, neutral tones, and minimal styling, the photos evoke a sense of calm, care, and sustainability. The goal was to make the imagery feel intentional and authentic, aligning with the brand’s ethos of beauty that’s both high-performance and environmentally responsible.
