Projects
The Grail is a fictional exhibition exploring the myth, mystery, and cultural legacy of the Holy Grail through an immersive and narrative-driven design approach. The project reimagines historical storytelling for a contemporary audience, blending ancient symbolism with modern visual language.
The final outcomes were shaped by the idea that the Holy Grail holds a different meaning for everyone. This concept was expressed through the use of abstract photography, inviting each viewer to interpret and discover their own version of the Grail. Rather than depicting a single object or story, the visual language encouraged reflection and personal connection. The exhibition’s identity, program, and promotional materials were designed to support this open-ended experience, combining minimal, elegant design with layered, symbolic visuals that leave space for individual interpretation.
The final outcomes were shaped by the idea that the Holy Grail holds a different meaning for everyone. This concept was explored through a series of abstract photographs, including still life, portrait, and landscape imagery, that, when viewed together, formed a cohesive visual narrative. Each photograph was carefully planned and meticulously edited to evoke a sense of mystery and depth, suggesting that there is always something more to uncover. While abstract in nature, the images were designed to work harmoniously as a set, encouraging viewers to reflect and discover their own version of the “Grail” through personal interpretation.
Photography
A number of supporting touchpoints were created, including a ticket, promotional posters, and a final promotional card that utilised a lenticular print effect. This interactive technique reinforced the core concept of the Holy Grail — that its meaning shifts depending on one’s perspective. As the card changed when viewed from different angles, it symbolised the idea that the Grail can represent something different to everyone, further conveying the exhibition’s theme of personal discovery and interpretation.
