Projects

Signature Sips is a playful and modern cocktail brand offering powdered pre-mix sachets and cans designed for easy, stylish entertaining. Created for adults who value both convenience and creativity, the brand captures a vibrant, social energy through bold typography, distinct flavour-based colour palettes, and clean, minimal layouts. The visual identity reflects fun and sophistication, ensuring the product stands out across packaging, social media, and promotional touchpoints. With a focus on flavour variety and design cohesion, Signature Sips makes cocktail-making simple, enjoyable, and visually unforgettable.

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When developing the brand, the name Signature Sips came from the idea of reimagining your go-to, signature drinks in a fun, easy, and personal way. The branding was designed to stand out on the shelf with bold visuals and engaging packaging, capturing attention while leaving space for future product expansion. The aim was to create a look that’s not only eye-catching but also flexible, allowing the brand to grow and evolve.

Branding

Packaging

The packaging follows a clean and consistent design system, using clear layouts and unique accent colours to distinguish each product. Friendly icons and legible typography enhance usability, especially in fast-paced or shared spaces. Each packaging has a visual element to represent the drink, making it easy with a visual connection to each.