Projects
Purev is a safe, sustainable cleaning brand designed with children and schools in mind. The branding reflects a clean, modern aesthetic using soft colours, rounded typography, and negative space to subtly represent cleanliness and transparency. The visual identity system is designed to communicate trust, eco-friendliness, and child-safe ingredients across all touchpoints — from product packaging and labels to social media and promotional material.
Branding
Purev is a child- and eco-friendly cleaning brand aimed at schools and environmentally conscious households. Its name blends “Pure” (non-toxic and gentle) with “V” (symbolising values of safety, sustainability, and care). The brand aims to be trustworthy, modern, and approachable. The logo features soft, rounded typography and clean lines to convey safety, clarity, and effectiveness, with negative space suggesting cleanliness. A calming green and blue colour palette, inspired by nature, reinforces its eco-friendly and child-safe identity.
Packaging
The packaging is clean, minimal, and easy to navigate. Each product follows a consistent layout with distinct accent colours, making it simple to differentiate between variants—especially for children. Clear typography and friendly, easy-to-understand icons enhance accessibility in both busy school environments and at home.
Sustainability was a core consideration, with packaging designed using recycled materials and minimal plastic. The overall aesthetic is soft, modern, and functional—clearly reflecting the brand’s values while ensuring it stands out on shelves in a calm, confident way.
